Anvam Nagpal
Asgard.world
A token-driven digital marketplace designed to combine rewards, commerce, and gamified engagement within a unified mobile platform.
Context
Asgard.World is a token-driven digital marketplace blending rewards, commerce, and gamified engagement into a unified platform. Within this ecosystem, I worked across a suite of AI-driven products designed to simplify complex workflows through intelligent automation, scalable systems, and data-led experiences.
Alongside this, Asgard Jobs reimagines job discovery — using AI to scan millions of roles, assess suitability, generate tailored CVs, and support interview preparation, shifting the process from manual search to personalised guidance.
Together, these products explore how AI can enhance decision-making, reduce friction, and create more proactive digital experiences.
Role
Lead UI/UX Designer
• Designed the mobile interface and interaction architecture
• Built and maintained the platform’s design system and UI components
• Developed wireframes, prototypes, and user journeys
• Worked closely with engineers on implementation and behaviour specifications
• Mentored junior designers and supported internal design workflows
Focus
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Marketplace UX
Designing intuitive flows for product discovery, token redemption, and reward-based engagement.
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Design Systems
Building scalable UI components, tokens, and layouts to support consistency across the platform.
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Interaction Design
Creating clear navigation patterns and responsive mobile experiences that simplify complex systems.
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Gamified Engagement
Exploring how reward mechanics and token systems can encourage participation and discovery within digital marketplaces.
