2023 - 2025

At Asgard World, I led UI/UX across both Asgard World and Asgard Jobs — shaping the platform’s interaction design, mobile experience, and scalable system architecture.

As the sole UI/UX designer, I was responsible for defining the product’s design direction from the ground up. I built and maintained a comprehensive design system, including tokens, components, templates, and documentation — ensuring consistency across features and future releases.

My work extended beyond visuals into behaviour and structure. I reworked information architecture, refined user journeys, and developed responsive interaction models that aligned closely with engineering implementation. Working directly with developers, I translated design intent into production-ready specifications and QA guidance.

Focus Areas

• Design system architecture (tokens, components, documentation)

• Mobile-first interaction design

• Information architecture restructuring

• Cross-functional collaboration with engineering

• End-to-end product ownership

Impact
Delivered a cohesive, scalable platform built on structured UX principles — strengthening product clarity, usability, and long-term system consistency.

Reckitt - Brand Experience Designer 

2023 - 2024

At Reckitt, I worked across global brands including Durex, KY, and Dettol — designing digital brand experiences that balanced creativity with structured execution.

Beyond brand execution, I built an internal AI-powered design assistant used by the Global Design Team. This tool accelerated concept development, layout exploration, and branded asset production by introducing reusable prompt systems and structured workflow logic into the creative process.

This role marked a shift from traditional design execution to systems-driven innovation — embedding AI-assisted workflows into large-scale brand environments.

Focus Areas

• AI-assisted design systems and workflow development

• Digital brand experience design

• High-fidelity UI and visual asset creation

• Cross-functional global collaboration

• Scalable visual frameworks

Impact
Introduced structured AI integration into the design process, improving efficiency and enabling faster concept iteration across international teams.

Arcade XR

2021 - 2022

At Arcade XR, I worked on immersive digital experiences for clients including The National Gallery and Urban Jungle, blending 3D environments with interaction-led interface design.

My role involved crafting experiential user flows, spatial layouts, and motion-informed interaction patterns that enhanced engagement within digital environments. I collaborated closely with developers to ensure the transition from concept to implementation maintained behavioural accuracy and visual integrity.

This experience strengthened my ability to think beyond flat interfaces — designing layered, interactive systems that respond dynamically to user behaviour.

Focus Areas

• Immersive UX and experiential design

• 3D visual development

• Interaction and motion-driven layouts

• Developer collaboration and implementation alignment

Impact
Delivered engaging digital environments that merged storytelling, spatial design, and interaction into cohesive experiential systems.