Anvam Nagpal
Reckitt
Brand and packaging design work developed for global sexual wellness brands Durex and KY, focusing on visual systems, packaging concepts, and scalable brand communication.
Context
At Reckitt, I worked within the Global Design team supporting brand and packaging design across multiple product ranges for Durex and KY. The work focused on developing packaging concepts, visual assets, and brand systems that communicate product benefits clearly while maintaining consistency across global markets.
Role
Brand & Product Designer
• Designed packaging concepts across multiple product ranges
• Developed visual systems and layout structures for brand consistency
• Produced high-fidelity visuals and presentation assets for internal teams
• Collaborated with cross-functional teams including marketing, product, and production
• Explored the integration of AI-assisted tools within the global design workflow
Focus
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Global Brand Systems
Designing packaging that remains consistent across international markets while supporting different product lines.
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Packaging Design
Developing layouts and visual hierarchies that communicate product features clearly and effectively.
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Visual Communication
Creating assets that strengthen brand identity while improving clarity and shelf presence.
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AI-Assisted Design Exploration
Investigating how emerging AI tools could support concept generation, experimentation, and creative workflows within the design team.
